Facebook have recently been working to improve customer service features on their pages, and one of the most recent notable changes has been the introduction of “Saved Replies” to private messages which may prove to be a game changer.
It’s often said that every company should be active on social networks, and being negligent in this area could make a business appear as though they are stuck in the dark ages. There are plenty of social media platforms out there and not every one of them is right for every company. Any social channel can be used to give a company a more effective digital presence, but when misused they can become a public embarrassment.
One of the main reasons I work in digital and what attracted my attention way back in the late 90s (that long ago), was the transparency. I always thought that there was something missing tracking calls or actions generated by offline campaigns. Of course, tracking and analytics have come a long way from when we used WebStats and call reports to try and get to the bottom of just how effective our campaigns had been.
Beattie Communications have helped business services specialists Momenta Group launch their new website. Only Web, the digital arm of Beattie Communications Ltd, were commissioned to design and deliver a new site to keep this innovative business at the cutting edge of digital with a new responsive web design.
To commorate Star Wars Day, we've picked some of our favourite tweets we've seen from some big brands who have gotten in to the spirit of things.