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Get your content noticed by thinking smaller

Written by Chris Tapley on 27 February 2015
How do you get people to pay attention to your brand online? It’s a question which has troubled advertisers for years, and the answer is only getting more difficult to pin down thanks to the continual development of new online platforms.

How not to be sheepish on Twitter

Written by Dav McKenzie on 20 February 2015
Somewhere that I’ve noticed a lot of sheep-like behaviour is on Twitter. Digital platforms generally don’t comply with the old mentality of “build it and they will come” and there are plenty of people and organisations putting out content that people will not connect or engage with.

Does your business really need a blog?

Written by Dav McKenzie on 13 February 2015
A question that a lot of clients have asked me is “Can I have a blog?” Generally, the answer they expect me to say is “yes” and then send them the invoice and the sign off sheet however if I or anyone else was to give them that kind of answer would be doing that client a disservice.

Social Image Guidelines 2015 - Facebook

Written by Chris J. Arthur-Collins on 06 February 2015
More than ever before, brands need to keep on top of the latest image guidelines to make sure their social marketing is as effective as possible. Luckily for you, we've created this handy infographic, the first in a series, to keep you right!

A New Approach to Recovering from a Penguin 3.0 Penalty?

Written by Callum Donaldson on 30 January 2015
Only W3b's newest member of the digital marketing team discusses if there is a new approach to successfully recovering a site from a Penguin penalty.

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