Internet Industry News
Posted by Elizabeth_Crouch
The benefits of attending MozCon 2013 are invaluable: You'll go home with insightful tips from top marketers, actionable advice from data experts, connections to awesome people in your industry, new friends from the Moz Community, freshly honed inbound marketing skillsâ??and your very own Roger toy. One of the biggest bonuses? It's a fantastic excuse to visit Seattle during the most beautiful time of year.
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Posted by Cyrus Shepard
Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down?
When done right, 301 redirects have awesome power to
clean up messy architecture, solve outdated content problems and improve
user experience â?? all while preserving link equity and your ranking
power.
When done wrong, the results can be disastrous.
In the past year, because Google cracked down hard on low quality links, the potential damage from 301 mistakes increased dramatically. There's also evidence that Google has slightly changed how they handle non-relevant redirects, which makes proper implementation more important than ever.
From Dr. Pete's post - An SEO's Guide to HTTP Status Codes
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Posted by Lindsay
Today Iâ??m pleased to bring you
Aleyda Solis, Madrid-based International SEO at
SEER Interactive, a Moz Associate, and
State of Search blogger. Weâ??re excited that sheâ??s bringing her international perspective to MozCon, where sheâ??ll lay out how to make the bold but lucrative move into the international market. You definitely donâ??t want to miss her talk, â??
International SEO and the Future of Your ROI,â? if youâ??re interested in growing your online business.
Tell us about the presentation you have planned for MozCon.
Itâ??s going to be an exciting adventure, guiding the audience to discover their international SEO potential and what could be the future of their ROI.
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Posted by PhilNottingham
Video can be an expensive and time-consuming investment. For small businesses especially, the cost of producing video will always have to be weighed against other marketing investments, and the sad truth is that video can be a tough sell â?? especially when the ROI from its significant expense is hard to predict or quantify.
I think part of the problem is that most marketers (including SEOs) donâ??t have a very good understanding of the value that video can provide for them; they see virality, branding, and perhaps increasing conversion rates as the extent of it. Video as a media type, however, has potential on which few people capitalise: the ability to secure fantastic, high quality links back to your site.
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Posted by randfish
As marketers, we're trained to think that our audiences consider the rational inputs we display, and through them, come to rational conclusions. But what about cognitive biases that might influence processing and decision making?
In today's Whiteboard Friday, Rand dives into how processing fluency impacts web marketing, and explains why things which are easier for us to digest are more likely to induce action.
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Posted by Dr-Pete
This
is a post that has been gnawing at the edges of my brain for years, and I think
the time has finally come to write it. Our recent Moz re-brand launched the
inevitable 4,789th wave (and thatâ??s just this year) of "SEO Is Dead" posts.
This isn't a post about our reasons for broadening our brand (Rand has talked extensively about that)
â?? itâ??s a post about why I think every declaration of SEO's demise misses
something fundamental about our future. This is going to get philosophical, so
if youâ??d rather go make a sandwich, I wonâ??t stop you.
The Essence of
Search
Letâ??s
start with a deceptively simple question â?? How big is the internet? Iâ??ll
attempt to answer that by creating a graph that borders on being silly:
The
internet is so big that even
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Posted by KeriMorgret
Have you ever wondered what goes on behind the scenes at YouMoz? Here's an explanation of what we're looking for, how to put together a good post, and some frequently asked questions.
I've had the privilege of being at the helm of the YouMoz editorial team for almost two years now, and have been amazed and awed by the content that you all have shared. On an average weekday, we get 5-10 submissions, and we publish about 10% of our submissions. I wanted to share more about who we are, what makes for a good YouMoz post, and how to get in that top 10%.
Who Reviews Posts?
- Miriam Ellis is a Moz Associate specializing in copywriting and Local SEO. She provides the initial review of your post.
- Melissa Fach
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Posted by Matt Peters
Today's web search engines have sophisticated ways of measuring whether a web page is related to a given query, based on decades of research in Information Retrieval. Come join me as I explore the inner workings of a search engine's relevance engine and explain what it means for SEOs.
Determining Relevance
When a user submits a query to a search engine, the first thing it must do is determine which pages in the index are related to the query and which are not. Throughout this post, I will refer this as the "relevance" problem. More formally, we can state it as follows:
Given a search query and a document, compute a relevance score that measures the similarity between the query and document.
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