Affiliate marketing can be one of the most powerful and effective ways of building your brand and driving your sales on the internet.
It involves recruiting other websites to promote and sell your product or service for a commission. Instead of just selling products and services from your own website, affiliate marketing allows you to sell from hundreds of sites you don't own.
It's a bit like a shoe manufacturer selling his shoes via independent shoe shops. The more shops he can persuade to list his shoes, the more shoes he will sell to the public.
Affiliate marketing works in the same way - the more sites you have promoting your products and services, the more sales you will capture.
The beauty of internet affiliate marketing is that you don't have to pay these web hosts a penny unless they bring real business to your door.
Your payback, of course, will only as good as your chosen partner sites and obviously the higher the reward you offer affiliates, the harder they are going to work to promote your product or service on their sites.
You also need to support your affiliates. You can't just appoint them and leave them to sink or swim.
You need to educate them about your product range and you need to keep them motivated by providing regular updates - not just a monthly commission cheque.
It's not easy setting up an affiliate marketing scheme. There are lots of pitfalls but there are also rich rewards.
Only Web can help you avoid the potholes and establish an affiliate network that will drive your success.
Only Web affiliate management